Privacy policy

Introduction and Contact Details of the Controller

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about how we handle your personal data when you use our website. Personal data means all data with which you can be personally identified.

1.2 The controller responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Benjamin Fasser, Lohbachufer 39b, 6020 Innsbruck, Austria, Tel.: +436766666718, Email: admin@elite-four.at. The controller responsible for the processing of personal data is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data.

Data Collection When Visiting Our Website

2.1 When you use our website for informational purposes only, meaning if you do not register or otherwise transmit information to us, we only collect data that your browser transmits to the website server, so-called “server log files”. When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

The website visited
Date and time at the moment of access
Amount of data sent in bytes
Source/referrer from which you reached the page
Browser used
Operating system used
IP address used, where applicable in anonymized form

Processing is carried out in accordance with Art. 6(1)(f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data is not passed on or used in any other way. However, we reserve the right to subsequently check the server log files if there are concrete indications of unlawful use.

2.2 For security reasons and to protect the transmission of personal data and other confidential content, such as orders or inquiries sent to us, this website uses SSL or TLS encryption. You can recognize an encrypted connection by the character string “https://” and the lock symbol in your browser bar.

Hosting & Content Delivery Network

Shopify

For hosting our website and displaying the page content, we use the system of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (“Shopify”).

Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada.

All data collected on our website is processed on the provider’s servers. We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

In the case of data transfer to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

In order to make visiting our website attractive and to enable the use of certain functions, we use cookies, which are small text files stored on your device. Some of these cookies are automatically deleted after closing the browser, so-called “session cookies”, while others remain on your device for a longer period and enable the storage of page settings, so-called “persistent cookies”. In the latter case, you can find the storage duration in the overview of the cookie settings of your web browser.

If individual cookies used by us also process personal data, processing is carried out in accordance with Art. 6(1)(b) GDPR either for the performance of a contract, in accordance with Art. 6(1)(a) GDPR in the case of consent given, or in accordance with Art. 6(1)(f) GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the website visit.

You can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them, or exclude the acceptance of cookies in certain cases or in general.

Please note that if cookies are not accepted, the functionality of our website may be limited.

Contacting Us

When you contact us, for example via contact form or email, personal data is processed exclusively for the purpose of processing and answering your inquiry and only to the extent necessary for this purpose.

The legal basis for the processing of this data is our legitimate interest in responding to your inquiry in accordance with Art. 6(1)(f) GDPR. If your contact is aimed at concluding a contract, an additional legal basis for the processing is Art. 6(1)(b) GDPR. Your data will be deleted when the circumstances indicate that the matter in question has been conclusively clarified and provided that there are no statutory retention obligations to the contrary.

Data Processing When Opening a Customer Account

In accordance with Art. 6(1)(b) GDPR, personal data continues to be collected and processed to the extent necessary if you provide it to us when opening a customer account. The data required for opening an account can be found in the input form of the corresponding form on our website.

You can delete your customer account at any time by sending a message to the above-mentioned address of the controller. After deletion of your customer account, your data will be deleted, provided that all contracts concluded through the account have been fully processed, no statutory retention periods prevent deletion, and we have no legitimate interest in further storage.

Use of Customer Data for Direct Advertising

Registration for our email newsletter

If you register for our email newsletter, we will regularly send you information about our offers. The only mandatory information required to send the newsletter is your email address. Providing additional data is voluntary and is used to address you personally. For sending the newsletter, we use the so-called double opt-in procedure, which ensures that you only receive newsletters after you have expressly confirmed your consent to receive the newsletter by clicking a verification link sent to the email address provided.

By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6(1)(a) GDPR. In this context, we store the IP address entered by your internet service provider (ISP), as well as the date and time of registration, in order to be able to trace possible misuse of your email address at a later date. The data collected by us when registering for the newsletter is used strictly for the intended purpose.

You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a corresponding message to the controller named above. After unsubscribing, your email address will be immediately deleted from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to further use data that is legally permitted and about which we inform you in this policy.

Data Processing for Order Processing

8.1 To the extent necessary for contract processing for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6(1)(b) GDPR.

If, on the basis of a corresponding contract, we owe you updates for goods with digital elements or for digital products, we process the contact details you provided when ordering, such as name, address and email address, in order to personally inform you within the scope of our statutory information obligations pursuant to Art. 6(1)(c) GDPR by suitable means of communication, such as by post or email, about upcoming updates within the legally prescribed period. Your contact details are used strictly for the purpose of notifications regarding updates owed by us and are processed by us for this purpose only to the extent necessary for the respective information.

To process your order, we also work with the service provider or providers listed below, who support us in whole or in part in the execution of concluded contracts. Certain personal data is transmitted to these service providers in accordance with the following information.

8.2 Use of Payment Service Providers

Apple Pay

If you choose the “Apple Pay” payment method provided by Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, payment processing takes place via the “Apple Pay” function of your device running iOS, watchOS or macOS by charging a payment card stored with “Apple Pay”. Apple Pay uses security features integrated into the hardware and software of your device to protect your transactions. To authorize a payment, you are therefore required to enter a code previously defined by you and to verify the payment using the “Face ID” or “Touch ID” function of your device.

For the purpose of payment processing, the information you provide during the order process, together with the information about your order, is transmitted to Apple in encrypted form. Apple then encrypts this data again with a developer-specific key before the data is transmitted to the payment service provider of the payment card stored in Apple Pay for the purpose of carrying out the payment. The encryption ensures that only the website through which the purchase was made can access the payment data. After the payment has been made, Apple sends your device account number and a transaction-specific dynamic security code to the originating website to confirm successful payment.

If personal data is processed during the transfers described, processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6(1)(b) GDPR.

Apple stores anonymized transaction data, including the approximate purchase amount, the approximate date and time, and an indication of whether the transaction was successfully completed. Anonymization completely excludes any personal reference. Apple uses the anonymized data to improve “Apple Pay” and other Apple products and services.

If you use Apple Pay on your iPhone or Apple Watch to complete a purchase made via Safari on your Mac, the Mac and the authorization device communicate via an encrypted channel on Apple servers. Apple does not process or store any of this information in a format that can identify you personally. You can disable the option to use Apple Pay on your Mac in your iPhone settings. Go to “Wallet & Apple Pay” and disable “Allow Payments on Mac”.

Further information on data protection with Apple Pay can be found at the following internet address: https://support.apple.com/de-de/HT203027

Klarna

One or more online payment methods from the following provider are available on this website: Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden.

If you select a payment method of the provider where you make payment in advance, such as credit card payment, the payment data you provide during the order process, including name, address, bank and payment card information, currency and transaction number, as well as information about the content of your order, will be passed on to this provider in accordance with Art. 6(1)(b) GDPR. In this case, your data is passed on exclusively for the purpose of payment processing with the provider and only to the extent necessary for this purpose.

If you select a payment method where the provider makes payment in advance, such as purchase on account, installment purchase or direct debit, you will also be asked during the order process to provide certain personal data, such as first and last name, street, house number, postal code, city, date of birth, email address, telephone number, and, where applicable, data relating to an alternative payment method.

In order to safeguard our legitimate interest in determining the solvency of our customers, this data is forwarded by us to the provider for the purpose of a credit check in accordance with Art. 6(1)(f) GDPR. On the basis of the personal data you provide as well as other data, such as shopping cart, invoice amount, order history and payment experience, the provider checks whether the payment option selected by you can be granted with regard to payment and/or default risks.

As part of the decision-making process within the application review, identity and creditworthiness information from the following credit agencies may be included in addition to the provider’s internal criteria in accordance with Art. 6(1)(f) GDPR:

https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies

The credit report may contain probability values, so-called score values. If score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. Among other things, but not exclusively, address data is included in the calculation of the score values.

You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data if this is necessary for contractual payment processing.

PayPal

One or more online payment methods from the following provider are available on this website: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg.

If you select a payment method of the provider where you make payment in advance, the payment data you provide during the order process, including name, address, bank and payment card information, currency and transaction number, as well as information about the content of your order, will be passed on to this provider in accordance with Art. 6(1)(b) GDPR. In this case, your data is passed on exclusively for the purpose of payment processing with the provider and only to the extent necessary for this purpose.

If you select a payment method where we make payment in advance, you will also be asked during the order process to provide certain personal data, such as first and last name, street, house number, postal code, city, date of birth, email address, telephone number, and, where applicable, data relating to an alternative payment method.

In order to safeguard our legitimate interest in determining your solvency in such cases, this data is forwarded by us to the provider for the purpose of a credit check in accordance with Art. 6(1)(f) GDPR. On the basis of the personal data you provide as well as other data, such as shopping cart, invoice amount, order history and payment experience, the provider checks whether the payment option selected by you can be granted with regard to payment and/or default risks.

Shopify Payments

One or more online payment methods from the following provider are available on this website: Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland.

Sofort Bank Transfer

One or more online payment methods from the following provider are available on this website: Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden.

Stripe

One or more online payment methods from the following provider are available on this website: Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland.

Web Analytics Services

Google Analytics 4

This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), which enables an analysis of your use of our website.

By default, when visiting our website, Google Analytics 4 does not use cookies unless you expressly consent to cookies. Instead, information about your usage behavior is collected and processed by so-called pings, which are small data packets sent to the host of a device. This information also includes your IP address, which is, however, shortened by Google by the last digits in order to exclude direct personal identification.

The information is transmitted to Google servers and processed there. Transfers to Google LLC, based in the USA, may also occur.

Google uses the information collected on our behalf to evaluate your use of the website, compile reports on website activity for us, and provide other services related to website usage and internet usage. The IP address transmitted and shortened by your browser within the scope of Google Analytics is not merged with other Google data. The data collected through the use of Google Analytics 4 is stored for a period of two months and then deleted.

All processing described above, including data transmission via “pings” and the possible setting of Google Analytics cookies, only takes place if you have given us your express consent in accordance with Art. 6(1)(a) GDPR.

Without your consent, Google Analytics 4 will not be used during your visit to the website. You can revoke your consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service via the “Cookie Consent Tool” provided on the website.

We have concluded a data processing agreement with Google, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

Further legal information on Google Analytics 4 can be found at https://business.safety.google/intl/de/privacy/, https://policies.google.com/privacy?hl=de&gl=de and https://policies.google.com/technologies/partner-sites

Demographic Features

Google Analytics 4 uses the special “demographic features” function and can use it to create statistics that make statements about the age, gender and interests of website visitors. This is done by analyzing advertising and information from third-party providers. This allows target groups for marketing activities to be identified. However, the collected data cannot be assigned to a specific person and is deleted after being stored for a period of two months.

Google Signals

As an extension of Google Analytics 4, Google Signals may be used on our website to allow cross-device reports to be created. If you have activated personalized ads and linked your devices to your Google account, Google may, subject to your consent to the use of Google Analytics in accordance with Art. 6(1)(a) GDPR, analyze your usage behavior across devices and create database models, including for cross-device conversions. We do not receive any personal data from Google, only statistics. If you wish to stop cross-device analysis, you can deactivate the “Personalized Ads” function in the settings of your Google account. Follow the instructions on this page: https://support.google.com/My-Ad-Center-Help/answer/12155764?hl=de Further information about Google Signals can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=de

User IDs

As an extension of Google Analytics 4, the “User IDs” function may be used on our website. If you have consented to the use of Google Analytics 4 in accordance with Art. 6(1)(a) GDPR, created an account on our website and log in to this account on different devices, your activities, including conversions, can be analyzed across devices.

Collection of User-Provided Data

In order to improve analysis results for users whose contact details we have received in the context of business or business-like relationships, we use the “collection of user-provided data” function.

Subject to your express consent in accordance with Art. 6(1)(a) GDPR, we transmit one or more files containing customer data aggregated about you, primarily email address and telephone number, electronically to Google as part of this function. Google does not receive access to plain-text data, but automatically encrypts the information in the customer files during the transmission process using a special algorithm. The encrypted information can then only be used by Google to assign it to existing Google accounts that the data subjects have created.

The processing serves to refine measurement data, improves cross-device user tracking and enables the integration of analysis results into advertising personalization and conversion tracking functions of Google Ads.

You can revoke your consent to us at any time with effect for the future. Further information on Google’s data protection measures regarding the transmission of customer data can be found here: https://support.google.com/google-ads/answer/6334160?hl=de&ref_topic=10550182

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

Retargeting / Remarketing and Conversion Tracking

Meta Pixel with Advanced Matching

Within our online offering, we use the “Meta Pixel” service in advanced matching mode from the following provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland (“Meta”).

If you click on an advertisement placed by us on Facebook or Instagram, the URL of our linked page is expanded by a parameter using “Meta Pixel”. This URL parameter is then entered into your browser after forwarding by means of a cookie set by our linked page itself. In addition, this cookie collects specific customer data, such as your email address, which we collect on our website linked to the Facebook or Instagram advertisement during processes such as purchases, account logins or registrations, known as advanced matching. The cookie is then read and enables the transmission of the data, including your specific customer data, to Meta.

We use “Meta Pixel” with advanced matching to make our advertisements, so-called “ads”, on Facebook and/or Instagram more effective and to ensure that they correspond to your interests or have certain characteristics, such as interests in specific topics or products determined on the basis of the websites visited, which we transmit to Meta, so-called “Custom Audiences”.

In addition, we analyze the effectiveness of our advertisements by tracking whether users were redirected to our website after clicking on an advertisement, known as conversion. Compared to the standard version of “Meta Pixel”, the advanced matching function helps us better measure the effectiveness of our advertising campaigns by recording more attributed conversions.

All transmitted data is stored and processed by Meta so that it can be assigned to the respective user profile and Meta can use the data for its own advertising purposes in accordance with Meta’s data usage policy (https://www.facebook.com/about/privacy/). The data may enable Meta and its partners to place ads on and outside Facebook.

All processing described above, in particular the setting of cookies for reading information on the device used, is only carried out if you have given us your express consent in accordance with Art. 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

The information generated by Meta is usually transmitted to a Meta server and stored there; in this context, it may also be transmitted to servers of Meta Platforms Inc. in the USA.

Website Functionalities

YouTube

This website uses plugins to display and play videos from the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.

Data may also be transmitted to: Google LLC, USA.

When you access a page of our website that contains such a plugin, your browser establishes a direct connection to the provider’s servers in order to load the plugin. Certain information, including your IP address, is transmitted to the provider in the process.

If playback of embedded videos is started via the plugin, the provider also uses cookies to collect information about user behavior, create playback statistics and prevent abusive behavior.

If you are logged into a user account with the provider while visiting our website, your data will be directly assigned to your account when you click on a video. If you do not want this assignment to your account, you must log out before activating the playback button.

All processing described above, in particular the setting of cookies for reading information on the device used, is only carried out if you have given us your express consent in accordance with Art. 6(1)(a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service via the “Cookie Consent Tool” provided on the website.

Tools and Other Services

12.1 sevDesk

For accounting purposes, we use the service of the cloud-based accounting software provided by the following provider: sevDesk GmbH, Hauptstraße 115, 77652 Offenburg, Germany.

The provider processes incoming and outgoing invoices and, where applicable, also the bank transactions of our company in order to automatically record invoices, match them with transactions and use this to create financial accounting in a partially automated process.

If personal data is also processed in this context, processing is carried out on the basis of our legitimate interest in the efficient organization and documentation of our business transactions in accordance with Art. 6(1)(f) GDPR.

12.2 Cookie Consent Tool

This website uses a so-called “Cookie Consent Tool” to obtain effective user consent for cookies and cookie-based applications that require consent. The “Cookie Consent Tool” is displayed to you when you access the page in the form of an interactive user interface, where you can give consent for certain cookies and/or cookie-based applications by ticking boxes. Through the use of the tool, all cookies/services requiring consent are only loaded if you grant the corresponding consent by ticking the relevant box. This ensures that such cookies are only set on your respective device if consent has been given.

The tool sets technically necessary cookies to store your cookie preferences. Personal user data is generally not processed in this context.

If, in individual cases, personal data such as the IP address is processed for the purpose of storing, assigning or logging cookie settings, this is done in accordance with Art. 6(1)(f) GDPR on the basis of our legitimate interest in legally compliant, user-specific and user-friendly consent management for cookies and thus in the legally compliant design of our website.

A further legal basis for processing is also Art. 6(1)(c) GDPR. As the controller, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user’s consent.

Where necessary, we have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

Further information about the operator and the settings options of the Cookie Consent Tool can be found directly in the corresponding user interface on our website.

Rights of the Data Subject

13.1 The applicable data protection law grants you the following rights as a data subject with regard to the processing of your personal data vis-à-vis us as the controller, with reference to the legal basis listed for the respective requirements for exercising these rights:

Right of access pursuant to Art. 15 GDPR;
Right to rectification pursuant to Art. 16 GDPR;
Right to erasure pursuant to Art. 17 GDPR;
Right to restriction of processing pursuant to Art. 18 GDPR;
Right to notification pursuant to Art. 19 GDPR;
Right to data portability pursuant to Art. 20 GDPR;
Right to withdraw consent given pursuant to Art. 7(3) GDPR;
Right to lodge a complaint pursuant to Art. 77 GDPR.

13.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST WITHIN THE FRAMEWORK OF A BALANCING OF INTERESTS, YOU HAVE THE RIGHT AT ANY TIME, FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, FURTHER PROCESSING REMAINS RESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE OR DEFENSE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING. YOU CAN EXERCISE THE OBJECTION AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

Duration of Storage of Personal Data

The duration of storage of personal data is determined by the respective legal basis, the purpose of processing and, where applicable, additionally by the respective statutory retention period, such as retention periods under commercial and tax law.

When personal data is processed on the basis of express consent pursuant to Art. 6(1)(a) GDPR, the data concerned will be stored until you withdraw your consent.

If statutory retention periods exist for data processed within the scope of legal or similar obligations on the basis of Art. 6(1)(b) GDPR, this data will be routinely deleted after the expiry of the retention periods, provided that it is no longer required for the performance or initiation of a contract and/or we have no legitimate interest in further storage.

When personal data is processed on the basis of Art. 6(1)(f) GDPR, this data will be stored until you exercise your right to object pursuant to Art. 21(1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights and freedoms, or the processing serves the establishment, exercise or defense of legal claims.

When personal data is processed for direct marketing purposes on the basis of Art. 6(1)(f) GDPR, this data will be stored until you exercise your right to object pursuant to Art. 21(2) GDPR.

Unless otherwise stated in the other information in this policy regarding specific processing situations, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.

Copyright Notice: This Privacy Policy was created by the specialist lawyers of IT-Recht Kanzlei and is protected by copyright (https://www.it-recht-kanzlei.de).

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